Research:Distribution and Marketing in Films
Midsommer 2019
In midsommer, one of the ways that the production company marketed their film is through product placement. Companies like apple placed their devices in the film to create funding as well as showcasing the upper middle class of the character. The brand north Face, Nike and New Balance also have product placement in this film.
Apple computer in background
https://www.smarthousecreative.com/blog/2019/12/13/marketing-we-loved-in-2019
They also marketed their film with merch like pins and candles. Staring actors that are well known as Florence Pugh was also a great marketing strategies making the audience want to go and watch her in the film.
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| Midsommer official merch Wonder Woman 1984- released during the Pandemic Wonder Woman 1984 was a movie that was produced before the pandemic but had to be released during the pandemic. This movie was one of the first major movies that released with HBOmax “day and date” strategies which instead of releasing the film in theaters, since they were closed, they had to release them through streaming platforms like HBO which did online premieres. Sources: https://collider.com/successful-movies-during-pandemic/#wonder-woman-1984-mdash-166-million https://cinematicslant.com/2020/12/23/wonder-woman-1984-marketing-recap/ They had to have interviews and press tours through zoom or online platforms in order to be interviewed in their own home. This movie was a sequel to the 2012 wonder woman, Patty Jenkins producer posted the first announcement on twitter in 2019 through a poster. Fans of the franchise were caught on this announcement. Gal Gadot posted a tweet looking forward to the release even through the pandemic. Showing the gold outfit in the poster was a strategies movie to lure audiences into an “immersive experience”  |
The movie was advertising and sponsored using media platforms like snapchat and creating a filter that was related to the movie.
